Hewlett Packard Enterprise’s Backup Recovery and Archive (BURA) Team wanted to bring new and engaging content such as videos, case studies, new product announcements, blogs and sales and marketing materials to internal and external audiences alike, to help accelerate their storage knowledge. For this four-week campaign we created the campaign name, the BURAmeter site branding and content, a creative HTML every day and a weekly round-up in four languages. BURAmeter has been repeated five times to date due to its popularity and success.
EVERY CAMPAIGN BEGAN WITH A BAROMETER IMAGE TO TEASE THE UPCOMING CAMPAIGN
DAILY EMAILS WERE CREATED AND SEND OUT TO THE BURAMETER MAILING LIST