A COMPANY CALLED ORCHARD APPROACHED ME TO DEVELOP CONTENT FOR THE HIGHLANDS AND ISLANDS ENTERPRISE. They had a strategy in place, but needed their vision to become a reality. It was based on the juxtaposition of elements to show the whole picture. This was an interesting idea that was developed into a range of literature and a brand identity including full brand guidelines. I suggested a ‘from something to something’ line to accompany a selection of images that became more interesting when placed alongside one another.

THE BRAND IDENTITY GUIDELINES BUILT UPON THE THEME AND WERE CREATED IN TANDEM WITH THE NEW LITERATURE

AFTER THE LITERATURE WAS DEVELOPED, A NEW WEBSITE UTILISING THE SAME WIDESCREEN FORMAT WAS ALSO PROPOSED.