A COMPANY CALLED ORCHARD APPROACHED ME TO DEVELOP CONTENT FOR THE HIGHLANDS AND ISLANDS ENTERPRISE. They had a strategy in place, but needed their vision to become a reality. It was based on the juxtaposition of elements to show the whole picture. This was an interesting idea that was developed into a range of literature and a brand identity including full brand guidelines. I suggested a ‘from something to something’ line to accompany a selection of images that became more interesting when placed alongside one another.