HPE STORAGE SUPPLIES ‘SOUND OF SUPPLIES’ PROMOTION was aimed at HPE’s European resellers to encourage both sales and product recall for HPE Storage Supplies. We did this by providing an online portal where partners could view their sales target status, take part in booster activities, customise marketing materials and play a promotional game for prizes. The game had a leaderboard, and in order to climb up the leaderboard (and win the prizes) users had to play every day. This helped keep HPE Storage Supplies at the top of their minds, not only throughout the promotion, but moving forward too.
TEASER, LAUNCH AND TARGET HTML EMAILS
All materials were personalised, with click buttons being unique to the person receiving the email. In order to access their unique, personalised portal, the link in the email had to tie in with the email address the message was sent to. This meant we were able to upload personalised information, such as bespoke sales targets, based on previous sales figures.
HPE STORAGE SUPPLIES ‘SOUND OF SUPPLIES’ PURL WEBSITE
The website was personalised to each HPE reseller, not only in terms of names and game scores but, more importantly, booster performance. In order to win the big prizes, players not only needed to hit their sales targets, but the more booster activities they successfully completed, the higher up the leaderboard they would climb. Every week their sales figures and booster performance were updated on their site, and an email was sent out to show the percentage they were away from hitting their sales targets. This not only encouraged competition, but also reminded players to keep selling HPE Storage Supplies.
As well as boosters which, along with sales targets, formed the backbone of the promotion, we developed a game where players had to successfully identify the birthplace of various recording artists on a world map. The closer they were to pinpointing the location, the more points they scored. Competition was fierce to get to the top of the leaderboard, and many players returned regularly to get their daily Sound of Supplies fix.