HPE STORAGE SUPPLIES WANTED TO ADVERTISE THEIR FLAGSHIP PRODUCT, THE NEW LTO-6 ULTRIUM DATA CARTRIDGE. Along with traditional advertising, HP also had a strategy of showing their products in extreme testing environments. Over time, it was clear that your data was...
THE PREMIER PAPER GROUP LAUNCHED AN UNCOATED PAPER STOCK CALLED DITO. Traditionally uncoated paper stocks were seen as difficult to print on compared to coated papers, and so where not used as often as they could have been. The tagline ‘Do anything with...
THE CHILDRENS HEART SERVICES E1 WARD CAME TO US TO HELP PROMOTE ‘ OCEAN WARD’. Named after the murals used throughout the ward, Ocean Ward relied on donations to keep the project alive. We developed the character ‘Pumpy’ a small cheeky fish who...
FOLLOWING THE SUCCESS OF THE INITIAL RESELLER PROMOTION, HP STORAGE SUPPLIES REPEATED THE FORMULA WITH MORE PROMOTIONS. This time, the grand prize was a trip to Oman – the rest of the promotion was down to us to create. The ‘Arabian Nights’ theme and...
A COMPANY CALLED ORCHARD APPROACHED ME TO DEVELOP CONTENT FOR THE HIGHLANDS AND ISLANDS ENTERPRISE. They had a strategy in place, but needed their vision to become a reality. It was based on the juxtaposition of elements to show the whole picture. This was an...
