HPE STORAGE SUPPLIES WANTED TO ADVERTISE THEIR FLAGSHIP PRODUCT, THE NEW LTO-6 ULTRIUM DATA CARTRIDGE. Along with traditional advertising, HP also had a strategy of showing their products in extreme testing environments. Over time, it was clear that your data was...
THE PREMIER PAPER GROUP LAUNCHED AN UNCOATED PAPER STOCK CALLED DITO. Traditionally uncoated paper stocks were seen as difficult to print on compared to coated papers, and so where not used as often as they could have been. The tagline ‘Do anything with...
FOLLOWING THE SUCCESS OF THE INITIAL RESELLER PROMOTION, HP STORAGE SUPPLIES REPEATED THE FORMULA WITH MORE PROMOTIONS. This time, the grand prize was a trip to Oman – the rest of the promotion was down to us to create. The ‘Arabian Nights’ theme and...
THE NEXT GENERATION OF HP ULTRIUM TECHNOLOGY SAW THE LAUNCH OF LTO-6. The brief was to build on the heritage of the product which on the face of it was the same as the previous generation, But in reality, LTO6 was a huge leap in both technology and storage capacity....
HPE STORAGE SUPPLIES ‘SOUND OF SUPPLIES’ PROMOTION was aimed at HPE’s European resellers to encourage both sales and product recall for HPE Storage Supplies. We did this by providing an online portal where partners could view their sales target...
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